Competitive Space book references
Software Industry
- One million software companies by 2027? We’re gonna need a bigger chart. Scott Brinker quoting Jay McBain of Forrester. 2017. Web page – https://chiefmartec.com/2017/11/1-million-software-companies-2027-gonna-need-bigger-chart/#:~:text=I%20estimate%20there%20are%20more,One%20million%20software%20companies.
- Startup Fail, Scale & Exit Rates in the UK. Ethan Yip, 2022. Web page – https://www.beauhurst.com/blog/startup-fail-scale-exit/
- $1B+ Market Map: The world’s 1,206 unicorn companies in one infographic. 2023. CBInsights. Web page – https://www.cbinsights.com/research/unicorn-startup-market-map/
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
Cognitive Science
- The Role of evolutionary psychology in our understanding of human cognition: Consequences for cognitive load theory and instructional procedures. J Sweller – Educational Psychology Review, 2022 – Springer. Web page – https://link.springer.com/article/10.1007/s10648-021-09647-0
- Cognitive Load Theory explained by Mind Tools Content Team. Web page – https://www.mindtools.com/aqxwcpa/cognitive-load-theory
- A Split-Attention Effect in Multimedia Learning: Evidence for Dual Processing Systems in Working Memory. R. Mayer, R. Moreno
Published 1 June 1998. PDF – https://www.semanticscholar.org/paper/A-Split-Attention-Effect-in-Multimedia-Learning%3A-in-Mayer-Moreno/1e507522bf42468dbe19bf5ad9394a3eca7be62d?p2df - Four Ways of Considering Emotion in Cognitive Load Theory. Jan L. Plass & Slava Kalyuga. Educational Psychology Review volume 31, pages339–359 (2019). Web page – https://link.springer.com/article/10.1007/s10648-019-09473-5
- Managing cognitive load—recent trends in cognitive load theory. Maria Bannert PDF – http://stc.huji.ac.il/thj/articles_tj/articles_english/Learning%20and%20Instruction%2012_1%20(2002)/Managing%20cognitive%20load%97recent%20trends%20in.pdf
Pyschology
- How Customers think, essential insights into the mind of the Market. 2011 – 2023 Professor G. Zaltman, Havard. Book – https://www.amazon.co.uk/How-Customers-Think-Essential-Insights-ebook/dp/B0C26ZP964/ref=sr_1_1?keywords=9781578518265&linkCode=qs&qid=1684694852&s=books&sr=1-1
- The Subconscious Mind of the Consumer (And How To Reach It). 2003 Manda Mahoney Interview with Gerald Zaltman. Web page – https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it
- Emotion and Decision Making. Annual Review of Psychology. Vol. 66:799-823 (2015). Web page – https://www.annualreviews.org/doi/full/10.1146/annurev-psych-010213-115043#_i32
- An emotional high: Utilizing emotion-based decision-making to boost messaging impact in B2B sales. Strategic Direction, Vol. 36 No. 9, pp. 33-35. https://doi.org/10.1108/SD-06-2020-0116
- IMP: it’s time to get emotional! Understanding the role of negative emotions in dynamic decision-making processes. Nikolina Koporcic, Miika Nietola, John D. Nicholson. Journal of Business & Industrial Marketing May 2020 Web page – https://www.emerald.com/insight/content/doi/10.1108/JBIM-12-2019-0520/full/html
- Tell me a story: The role of narrative transportation and the C-suite in B2B advertising. Nwamaka A. Anaza. 2020. https://www.sciencedirect.com/science/article/abs/pii/S0019850118300610
General
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
- Insert reference link details here. With Page(s) references
Section Title
Some content to explain how the page works and how we will keep updating the references where needed.