Strategic positioning and communications for software companies who want to grow fast..
We know what makes $1Bn valued software companies different in how they position and present themselves. Let us guide you.
Attention is everything. Without it you have nothing. In the noisy software market, it appears those with the deepest pockets have the loudest voice. We change that.
B2B Software Strategy Specialists
With decades of experience in both selling software companies (M&A) and cognitive behavioural science, we offer something special. A single-minded focus on B2B Software Strategy. We don’t do anything else.
We give you Competitive SpaceTM . A unique blend of:
- strategic positioning
- cognitive science
- the art of storytelling
- the power of visuals
We reduce the noise and turn up the signal in your software communications. By applying our Competitive SpaceTM you become the obvious choice.
The truth is, most software companies suck at positioning and communicating.
It’s ironic that a sector which is pulling the rest of the world into the digital age is so outdated and ineffective in modern communication. The software industry uses marketing tactics and techniques that just burns money!
With a combined 40 years in the sector, we “get it”, the technical language, the market dynamics and the frustrations. To be a leader in the world of software you need attention, and you need to be memorable. Not just “differentiated”. A term that has been repeated endlessly like a mantra but few understand. Yes, you want to be different but different in a way that is truthful, compelling and makes a difference.
We know how to make you winners, not also-rans. “Competitive Space” outsmarts and not outspends your competitors.
To be a leader in the world of software, you need attention, and you need to be memorable. Not just “differentiated” but different in a way that is compelling and makes a difference.
Born from the co-founder’s combined forty years’ experience of selling software businesses globally, cognitive neuroscience and visual design they have developed a new way. We “get it”, the technical language, the market dynamics and the frustrations. We know how to make your business memorable winners, not “me-too” also-ran’s.
Marketing agencies and consultants have wasted the money of software companies for decades. They hide under the umbrella term of “brand”, peddling bullshit and half-truths.
“Competitive Space” is an evolutionary leap forward for software companies. It will positively impact every facet of your organisation. Not only will you gain the attention of prospects and sit in the minds of your customers but “Competitive Space” will sit in the genes of your business. Enabling your employees to speak with cohesion and alignment.
Our strategic service is not cheap, but neither should you be. It will add energy and a messaging backbone to your business that breeds confidence from employees and customers.
We won’t appease or patronise you by telling you what you want to hear. What we will deliver for you is a devastating advantage, lifting your employees and business to a new level of performance.
WHAT IS IT?
WHERE IT CAME FROM
WHO IS BEHIND IT
WHY SHOULD YOU CARE?
WHAT IS INVOLVED?
WHAT DO WE GET?
HOW TO GET STARTED ?
Sector analysis, competitor matrix positioning, current profile review.
Create your distinctive narrative, pitch, tagline, key messages
Ideas, visuals, words, meanings, stories, impact, emotions
Create your visual identity, deliver a sales presentation, visual messages