Strategic positioning and communications for software companies who want to grow fast..

We know what makes $1Bn valued software companies different in how they position and present themselves. Let us guide you.

Attention is everything. Without it you have nothing. In the noisy software market, it appears those with the deepest pockets have the loudest voice. We change that.

WE ARE
OUTSMART

B2B Software Strategy Specialists

With decades of experience in both selling software companies (M&A) and cognitive behavioural science, we offer something special. A single-minded focus on B2B Software Strategy. We don’t do anything else.

We give you Competitive SpaceTM . A unique blend of:

  • strategic positioning
  • cognitive science
  • psychology
  • the art of storytelling
  • the power of visuals

We reduce the noise and turn up the signal in your software communications. By applying our Competitive SpaceTM you become the obvious choice.

Can You Handle The Truth?

The truth is, most software companies suck at positioning and communicating.

It’s ironic that a sector which is pulling the rest of the world into the digital age is so outdated and ineffective in modern communication. The software industry uses marketing tactics and techniques that just burns money!

With a combined 40 years in the sector, we “get it”, the technical language, the market dynamics and the frustrations. To be a leader in the world of software you need attention, and you need to be memorable. Not just “differentiated”. A term that has been repeated endlessly like a mantra but few understand. Yes, you want to be different but different in a way that is truthful, compelling and makes a difference.

We know how to make you winners, not also-rans. “Competitive Space” outsmarts and not outspends your competitors.

In the past, businesses were clamouring to buy software solutions. A chimpanzee in a suit carrying a briefcase could sell software. The market is no longer “chimp” friendly. Your buyers are better educated and more cynical. They also have far more choice.

To be a leader in the world of software, you need attention, and you need to be memorable. Not just “differentiated” but different in a way that is compelling and makes a difference.

Born from the co-founder’s combined forty years’ experience of selling software businesses globally, cognitive neuroscience and visual design they have developed a new way. We “get it”, the technical language, the market dynamics and the frustrations. We know how to make your business memorable winners, not “me-too” also-ran’s.

Marketing agencies and consultants have wasted the money of software companies for decades. They hide under the umbrella term of “brand”, peddling bullshit and half-truths.

“Competitive Space” is an evolutionary leap forward for software companies. It will positively impact every facet of your organisation. Not only will you gain the attention of prospects and sit in the minds of your customers but “Competitive Space” will sit in the genes of your business. Enabling your employees to speak with cohesion and alignment.

Our strategic service is not cheap, but neither should you be. It will add energy and a messaging backbone to your business that breeds confidence from employees and customers.

We won’t appease or patronise you by telling you what you want to hear. What we will deliver for you is a devastating advantage, lifting your employees and business to a new level of performance.

BE
MEMORABLE

Make a lasting impression from the very first look. Like your first toy, you still remember decades after. Connecting your positioning to strong emotional content is just smart.

BE
CONSISTENT

OutSmart creates the environment where all employees and platforms tell your story, deliver memorable messages and engage clients.

COMPETITIVE
SPACE

WHAT IS IT?
It’s a written character and visual personality for your software company that positions it with space to grow rapidly. It’s the story all will remember and action.
WHERE IT CAME FROM
The whole inspiration behind Competitive Space was a tree with space around it to grow. The distinctive profile of that tree. Its character and personality.
WHO IS BEHIND IT
Mark Edwards & Neil Cumming took the joint experiences they had to develop a process to create Competitive Space exclusively for B2B Software companies. Applying both sector knowledge and cognitive marketing to create something powerful.
WHY SHOULD YOU CARE?
If you are a software company, there is a good chance your marketing strategy underperforms. The programme is based on our own research into how Unicorn B2B software companies present and position themselves. If its good for them, its great for you.
WHAT IS INVOLVED?
A 6-8 week programme is kicked off with a face to face workshop with your executive leadership and key stakeholders. We will handle a lot of the activities but we also demand that you all take part, get involved and be passionate throughout. We will be asking questions and listening intently.
WHAT DO WE GET?
“Everything should be as simple as possible, but no simpler” – Attr Albert Einstein. So we do not deliver 100 page reports to “justify” our price. Our value is in the delivery of a Narrative, Tagline, key messages and stories to go with them. All wrapped into a highly visual example Sales presentation featuring brand images and effocative designs. We are paid to deliver results, not per word.
HOW TO GET STARTED ?
Simply by contacting Lorna Catt – our client director – she will take you through a quick set of qualifying questions and if you fit our client profile arrange for a face to face meeting. Email her at: lcatt@outsmartstrategy.com

FOUR STEP
PROCESS

Following our own philosophy, we keep the Competitive Space process as simple as possible. We are paid to deliver results, not per word or page. It typically takes 6-8 weeks.

POSITIONING

Sector analysis, competitor matrix positioning, current profile review.

NARRATIVE

Create your distinctive narrative, pitch, tagline, key messages

EXPLORE

Ideas, visuals, words, meanings, stories, impact, emotions

CLARITY

Create your visual identity, deliver a sales presentation, visual messages

OUR TEAM

MARK EDWARDS

MARK EDWARDS

CO-FOUNDER

NEIL CUMMING

NEIL CUMMING

CO-FOUNDER

LORNA CATT

LORNA CATT

CLIENT DIRECTOR

LISA BEECH

LISA BEECH

RESEARCH DIRECTOR

B2B SOFTWARE
SPECIALISTS

With a team who have owned, sold and consulted with, countless B2B software companies, you will not have to explain to us the technical bits, nor the sector dynamics or your typical customers. Saving you time and effort. We just get on with delivering a devastating competitive advantage.

COGNITIVE
BEHAVIOURAL
EXPERTISE

With a long background in Applied Cognitive research, we understand how your clients minds work. Triggering deep positive reactions that build loyalty. We are also expert at simplifying the complex. As well as using the senses to attract and keep attention.

WHERE THE RUBBER HITS THE ROAD - OUTSMART

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