Creating Your Strategic Communication Picture

The single biggest problem in communication is the illusion that it has taken place.” –  George Bernard Shaw

Every software company is as unique as a fingerprint. Yet, the mistakes made are commonplace and often repeated. As George Bernard Shaw once said, communication rarely occurs, yet the illusion that it does is common.

For software owners and executives, they must not delude themselves or colleagues in their ability to gain ATTENTION and be UNDERSTOOD.  Our research and experience show that most companies do NOT communicate effectively, to their target market.

However, the real problem is that the majority believe that they do.

As a consequence, they don’t change their behaviour, processes nor seek new and better answers.

We have examined the software sector and created a simple tool to enable you to consider and select the outcomes needed for your software business. Clarity of vision in establishing your goals is the first step to success for your software company.

Once completed we will send you a visual Strategic Communication tool that you can use to explore your unique specification requirements.