Only 0.07% of technology companies become valued at $1B (Unicorns). We specialise in making Unicorn Technology companies. Unicorn companies are different in how they strategically communicate and position themselves. Let us guide you.

We only work with software companies who can show us that their technology or business model has the potential to become a Unicorn. Size need not matter. We are looking for leaders, not followers.

For those of you who believe that it is only luck that creates Unicorns, we can demonstrate to you just how multiple factors are in play. 

WE ARE
UNICORN MAKERS

B2B Software Strategy Specialists

With decades of experience in both selling software companies (M&A) and cognitive behavioural science, we offer something special. A single-minded focus on B2B Software Strategy. We don’t do anything else.

We give you Competitive SpaceTM . A unique blend of:

  • strategic positioning
  • cognitive science
  • psychology
  • the art of storytelling
  • the power of visuals

We reduce the noise and turn up the signal in your software communications. By applying our Competitive SpaceTM you become the obvious choice.

Can You Handle The Truth?

If you would like to reach the status of a Unicorn company, then take the first step on that pathway of fighting the odds and putting them more in your favour. Remember, without help, the odds are only 1 in more than 1500 companies that achieve their Unicorn goal.

To find out how to fight the odds and make them more favourable for you and your business, then complete the qualification form below.

We know how to make you winners, not also-rans. “Competitive Space” outsmarts and not outspends your competitors.

For the most ambitious software companies seeking to reach the status of “Unicorn” ($1B+ valuation), there is a sobering statistic that many are unaware of. Only 0.07% of software companies ever reach Unicorn status.

Following an extensive study into what separates the hyper-growth software companies from the rest, we created what we have called the ‘Bamboo Report”. We studied over 400 of the fastest-growing companies in the world. Included in the international sample were over 140 Unicorn companies.

BAMBOO STUDY HYPER-GROWTH SOFTWARE COMPANIES

The Bamboo study aimed to help understand the difference between the top 1% of the fastest-growing companies and the rest. After more than three years of research, there was a surprising level of common denominators observed. The simple answer is that there is no simple answer. No one factor will put the odds heavily in your favour. However, there were several valuable observations.

One surprising conclusion for many software engineer companies was that the quality of their software is not the primary deciding factor in the success of their company. Most enterprise software CEOs, just under 90 percent, have technical degrees. So, as you would expect, there is a significant focus from these executive business leaders on software engineering.

The software must work and work well, but that is merely a given.

But do the BEST software solutions win the competitive battle in their sector? Do the Unicorn companies have the best-engineered solutions? The answer to both questions is NO.

Put the Unicorn odds back in your favour

If you would like to reach the status of a Unicorn company, then take the first step on that pathway by fighting the long odds of becoming a Unicorn and putting them more in your favour. Remember, without help, the odds are only 1 in more than 1500 companies that achieve their Unicorn goal.

To find out how to fight the odds and make them more favourable for you and your business, then complete the qualification form below.

B2B SOFTWARE
SPECIALISTS

With a team who have owned, sold and consulted with, countless B2B software companies, you will not have to explain to us the technical bits, nor the sector dynamics or your typical customers. Saving you time and effort. We just get on with delivering a devastating competitive advantage.

COGNITIVE
BEHAVIOURAL
EXPERTISE

With a long background in Applied Cognitive research, we understand how your clients minds work. Triggering deep positive reactions that build loyalty. We are also expert at simplifying the complex. As well as using the senses to attract and keep attention.

WHERE THE RUBBER HITS THE ROAD - OUTSMART

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