Can You Handle The Truth?

The truth is, most software companies suck at positioning and communicating.

It’s ironic that a sector which is pulling the rest of the world into the digital age is so outdated and ineffective in modern communication. The software industry uses marketing tactics and techniques that just burns money!

With a combined 40 years in the sector, we “get it”, the technical language, the market dynamics and the frustrations. To be a leader in the world of software you need attention, and you need to be memorable. Not just “differentiated”. A term that has been repeated endlessly like a mantra but few understand. Yes, you want to be different but different in a way that is truthful, compelling and makes a difference.

We know how to make you winners, not also-rans. “Competitive Space” outsmarts and not outspends your competitors.

In the past, businesses were clamouring to buy software solutions. A chimpanzee in a suit carrying a briefcase could sell software. The market is no longer “chimp” friendly. Your buyers are better educated and more cynical. They also have far more choice.

To be a leader in the world of software, you need attention, and you need to be memorable. Not just “differentiated” but different in a way that is compelling and makes a difference.

Born from the co-founder’s combined forty years’ experience of selling software businesses globally, cognitive neuroscience and visual design they have developed a new way. We “get it”, the technical language, the market dynamics and the frustrations. We know how to make your business memorable winners, not “me-too” also-ran’s.

Marketing agencies and consultants have wasted the money of software companies for decades. They hide under the umbrella term of “brand”, peddling bullshit and half-truths.

“Competitive Space” is an evolutionary leap forward for software companies. It will positively impact every facet of your organisation. Not only will you gain the attention of prospects and sit in the minds of your customers but “Competitive Space” will sit in the genes of your business. Enabling your employees to speak with cohesion and alignment.

Our strategic service is not cheap, but neither should you be. It will add energy and a messaging backbone to your business that breeds confidence from employees and customers.

We won’t appease or patronise you by telling you what you want to hear. What we will deliver for you is a devastating advantage, lifting your employees and business to a new level of performance.