by Lorna Catt | Mar 2, 2021 | Key theme
Have you ever been to a large, busy, open-air event on a summers day when it suddenly started to rain? I have a few times. There always seem to be one reseller who thought ahead and bought rain macs and umbrellas. It’s fascinating to watch how his sales soar in a...
by Lorna Catt | Mar 2, 2021 | Key theme
MY FIRST TOY As a child of the 70’s, it may not be surprising to hear, that the first toy I recall vividly having was an Action Man. I can clearly remember the daredevil adventures that he undertook in my hands. “Parachuting” without a chute from the...
by Lorna Catt | Jul 15, 2020 | Key theme
A Story: Grabbing Attention In New York I was once told a story about a New York advertising agency that used a very novel approach to gain the attention of their top ten target accounts. I must have been told this story over 25 years ago, but I have never...
