by Neil Cumming | Mar 2, 2021 | Key theme
Many of you will have heard about the battle of the 300 Spartans against the vastly larger Persian army. The story illustrates a powerful point for business leaders. In 480 BC the invading Persian army, considered to have been between 100,000 to 150,000 soldiers...
by Neil Cumming | Mar 2, 2021 | Key theme
Bamboo is an amazing plant. Can you believe it can grow 47 inches in a single day? That’s nearly two inches an hour. WOW! Fast enough for you to be able to see it, visibly grow. The two keywords from the above paragraph are ‘can grow’. Despite the potential for...
by Neil Cumming | Mar 2, 2021 | Key theme
Have you ever been to a large, busy, open-air event on a summers day when it suddenly started to rain? I have a few times. There always seem to be one reseller who thought ahead and bought rain macs and umbrellas. It’s fascinating to watch how his sales soar in a...
by Neil Cumming | Mar 2, 2021 | Key theme
MY FIRST TOY As a child of the 70’s, it may not be surprising to hear, that the first toy I recall vividly having was an Action Man. I can clearly remember the daredevil adventures that he undertook in my hands. “Parachuting” without a chute from the...
by Neil Cumming | Jul 15, 2020 | Key theme
A Story: Grabbing Attention In New York I was once told a story about a New York advertising agency that used a very novel approach to gain the attention of their top ten target accounts. I must have been told this story over 25 years ago, but I have never...
