Competitive Space Positioning
Grow Bamboo Fast
Become the Obvious Choice
Winning the Battle Before the First Blow is Struck
Many of you will have heard about the battle of the 300 Spartans against the vastly larger Persian army. The story illustrates a powerful point for business leaders. In 480 BC the invading Persian army, considered to have been between 100,000 to 150,000 soldiers...
What Bamboo can Teach You About Growing Your Software Business Faster
Bamboo is an amazing plant. Can you believe it can grow 47 inches in a single day? That’s nearly two inches an hour. WOW! Fast enough for you to be able to see it, visibly grow. The two keywords from the above paragraph are ‘can grow’. Despite the potential for...
Become the Obvious Choice in Your Sector
Have you ever been to a large, busy, open-air event on a summers day when it suddenly started to rain? I have a few times. There always seem to be one reseller who thought ahead and bought rain macs and umbrellas. It’s fascinating to watch how his sales soar in a...
Be MEMORABLE or Just Forget It!
MY FIRST TOY As a child of the 70’s, it may not be surprising to hear, that the first toy I recall vividly having was an Action Man. I can clearly remember the daredevil adventures that he undertook in my hands. "Parachuting" without a chute from the second-floor...
STEP ONE: Gain Attention
was once told a story about a New York advertising agency that used a very novel approach to gain the attention of their top ten target accounts. I must have been told this story over 25 years ago, but I have never forgotten it. When you read my summary below, you will see why……
We use cognitive science & psychology to create brain-friendly communications
The Implementation plan of Competitive Space TM creates results from less. OutSmart Not Outspend
CREATE A HUNGRY CROWD… KNOCKING ON YOUR DOOR
Chasing business is expensive and tiring. Having ‘many’ eager prospects knocking on YOUR door means you can be selective….
EXPLAIN MORE EASILY “WHAT DO YOU DO?”
The top 1% can explain to anyone what they do simply and easily. With no technical language barriers…
MOTIVATE YOUR PROSPECTS WITH EMOTIONAL LEVERS
Do you currently understand the emotional levers for your ideal prospects? More importantly, do you know how to move those levers?
Create visual stories for your business that resonate with your audience
THE WHY OF BUY
The 5 psychological buying stages must be part of YOUR Competitive Space TM
ANSWER THE QUESTION “WHY YOU?”
You need to be able to answer ‘Why You’ in a way that is compelling to your prospects and not just you and your colleagues
SHORTEN YOUR SALES CYCLES – Video
Competitive Space TM will compress your sales cycles by typically 30% or more
BE CLEARLY UNDERSTOOD
90% of the software tech industry market are just not good enough at being quickly and easily understood